ITALY: Mostra Convegno Expocomfort (MCE), scheduled to take place in March, has again been postponed due to the coronavirus pandemic – this time to the end of June.
The show has now been rescheduled to take place from June 28 to July 1, 2022 at the Fiera Milano.
According to the organiser, the decision to postpone was taken after having “attentively monitored” Italian and international data concerning the pandemic.
Massimiliano Pierini, MD of Reed Exhibitions Italia, said: “In order to offer a full, satisfying and safe experience to all the professionals involved, we decided to reschedule the event at the end of June, when the summer season should allow easier international travels and safer interactions.”
The 2020 show was initially postponed until September 2020 after the onset of the coronavirus, before finally being cancelled. This year’s event was due to to take place from 8 to 11 March at the Fiera Milano.
While there were obvious concerns as to the extent that continuing covid restrictions might impact foreign visitor attendance, it is unclear how the pandemic had affected the size of this year’s show and the number of exhibitors.
In December, the organiser announced that 90% of space was confirmed for 1300 registered companies. With a reported total of 2,388 exhibitors at the last event in 2018, this would appear to reflect a significant downturn. The organiser failed to respond to a request for clarification from the Cooling Post.
The confusion deepened today when, in announcing the postponement, the organiser said the exhibition was still 90% booked but this time “with over 1,400 exhibitors”.
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